

ISVs and Growing with Dynamics 365
Mike Dickerson
FULL SHOW NOTES
https://podcast.nz365guy.com/57
- Running the most successful ISV and becoming a market leader
- Mike’s career journey and ClickDimensions’ successful growth
- Keys to building engagement with a wide partner base
- Strategies for developing a strong partner engagement focus
- Technology and strategy changes in Microsoft
- Running an effective marketing program
- Producing content to meet the soft skills of using ClickDimensions
- Adapting technology to changing marketing trends
- Machine learning and artificial intelligence
- Creating staff culture in the company
- Transitioning from a start-up organization to a mature organization
Books Mentioned
- Radical Candor by Kim Scott – https://amzn.to/2CS78JA
Resources
- Google Adwords – https://adwords.google.com/video
- Common Data Service – https://docs.microsoft.com/en-us/common-data-service/
- Dynamics 365 for Marketing – https://dynamics.microsoft.com/en-us/marketing/overview/
- Azure Machine Learning Studio – https://azure.microsoft.com/en-us/services/machine-learning-studio/
- Microsoft AI – https://www.microsoft.com/en-us/ai
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Mike Dickerson
With over 25 years of experience in the technology industry, Mike Dickerson, CEO of ClickDimensions, has a passion for developing new businesses and building teams to bring them to life. Throughout his career, Mike has carefully crafted his specialties in growth strategy, new business development, organizational transformation and global management. He currently focuses on those specialties within the Microsoft Dynamics 365 community, helping partners and marketers get the most value from the platform. While his passion for technology has helped guide him, Mike’s strong entrepreneurial spirit and growth-focus has helped create an organization devoted to enabling its customers and equipping its partners. He marries his large, public-company experience with that from high-growth startup environments.